Hi, I’m Holly.

“As a brand expert and studio founder, I lead end-to-end creative strategies that translate complex insights into visual systems that feel intentional and cohesive.

Give me all the details, context, and numbers — I thrive on distilling it down and translating intricate objectives into the simplest, most resonant stories.”

Portfolio

Augustana College Class of 2016
BA in Graphic Design and Art

Chicago, IL

The User Manual: Working with Me

I am a 3/5 Strategic Generator using My Human Design and Enneagram Type 9, a combination that makes me a grounded "Practical Experimenter" who builds with both high-fidelity precision and adaptive empathy. Driven by Outer Vision, I excel at identifying a brand’s "North Star" and iterating through trial and refinement until a vision becomes a functional, inclusive reality. My work is fueled by a Sacral need for satisfaction and a natural drive for harmony, ensuring every system I build is as strategically sound as it is effortless to use.

I approach design as a high-fidelity experiment, blending intuitive design with a rigorous process of refinement. My goal is to move beyond aesthetic trends to build grounded, visual systems that provide your brand with both immediate clarity and long-term direction.

  1. My Energy: The Builder

    How I thrive: I am a high-output "doer." When a project clicks, I have an unmatched engine for getting it to the finish line.

    What I need: Clear "Yes/No" options or specific sparks to respond to. Instead of brainstorming from a blank slate, I love having a problem to fix or a draft to react to.

  2. My Process: The Experimenter

    How I thrive: I learn by doing, breaking, and rebuilding. My first draft is a test; my final draft is a masterpiece.

    What I need: Room to pivot. If I find a better way to do something halfway through, it’s because I’ve "battle-tested" the old way and found it lacking. Trust my iterations.

  3. My Value: The Fixer

    How I thrive: I am naturally designed to step into "creative chaos" and deliver a grounded, working system.

    What I need: Concrete Parameters. To deliver an outstanding solution, I need to know exactly what the constraints are. Clear boundaries allow me to be more creative within the system I’m fixing.

  4. My Vision: The Director

    How I thrive: I see the "North Star" of a project before the first draft is even started. I don’t just push pixels; I ensure every visual choice aligns with the long-term archetypal direction of the brand.

    What I need: To maintain the integrity of a vision, I need the authority to protect the brand’s visual standards. I’m at my best when I’m trusted to be the "quality control" for the creative direction.

Technical Toolkit

Design

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Canva, Google Slides, Powerpoint.

Digital Presence

Meta, Facebook, Instagram, LinkedIn, Squarespace, Shopify, Wordpress.

Campaigns

Constant Contact, Hubspot, Mailchimp.

Operations

Asana, Wrike, ClickUp, Slack, Google Workspace, Microsoft 365.